Automotive Software Survey 2022

New revenue streams for OEMs

Consumers are willing to pay for upgrades that their vehicles can receive via OTA updates - either as a one-time fee or as a subscription.

44%

would pay for their optional vehicle functionality as a one-time free or monthly fee

$50

44% are willing to pay $20 a month for vehicle services, 14% would even pay up to $50 a month

62%

expect up to 10%
additional revenue for OEMs from selling software features OTA by MY 2027

Consumers expect seamless and transparent OTA updates

Automakers need to partner with other companies in order to meet the challenges of software-defined vehicle.

Consumers expect 2-6 Over-The-Air Updates per vehicle, per year by 2025

70% are either unwilling to wait or would only wait up to 10 minutes for an OTA update to complete

believe that bug fixes or security patches must be updated automatically and transparently

Vehicle Software Intelligence for enhanced quality

The industry needs a more agile approach to support regular and frequent updates. OEMs need new partnerships to acquire innovation

believe that it is difficult to get a clear understanding of software interdependencies during the development, integration and quality control processes

believe that it is getting more difficult to debug software errors after the vehicle has shipped from the factory

expect a paradigm shift in the industry within 5 years to embrace QA as a continuous process throughout the life of the vehicle