The State of Automotive Software 2024

5th Annual Automotive Software Survey Results
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Primary barriers to developing
software-defined vehicles

35%
of all respondents
identified software complexity and hardware integration as primary barriers to developing software-defined vehicles
27%
cited cybersecurity and data privacy as significant concerns.
62%
of electric vehicle (EV) owners
indicated a preference for downloading new features after purchase
46%
of non-EV owners
indicated a preference for downloading new features after purchase
48%
of all
respondents
expressed a willingness to pay over $10 for optional features.
28%
of current or prospective EV owners
indicated they would be willing to pay $20 a month or more for optional features.
32%
of all
respondents
indicated they are willing to wait 10 minutes or less for an over-the-air (OTA) update.
35%
are expecting zero downtime
during an over-the-air (OTA) update process.

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